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Create a Professional Dealership Website

LotSurfer provides everything you need!

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LotSurfer Features

LotSurfer provides everything you need to create and launch a professional, SEO and mobile friendly dealership web site.


Generate Sales Leads

LotSurfer includes a robust solution for adding clean, mobile friendly lead generation forms to you site. Leads captured on your site can be emailed, output to ADF XML & saved to Microsoft SQL Server, ensuring that leads are received in a timely manner and making it easy to integrate data with popular lead management tools. You can also integrate custom lead forms using Jotform & Wufoo.

  • Add or remove fields & change form label text
  • Make individual fields mandatory or optional
  • Validate data prior to submission
(Screenshot: Customizable Lead Forms)

Faceted Search

LotSurfer includes a configurable catalog style search that allows your site visitors to search and filter inventory based on vehicle attributes from the desktop, smartphone or tablet.

(Screenshot: Faceted Search)

Manage Your Site

Add vehicles, upload unlimited photos and video, enter vehicle options and description or use the VIN explosion feature to auto populate vehicle options.

  • Drag and drop photo sorting
  • Easily display featured vehicles and specials
  • Display similar vehicles on vehicle detail page
  • Add pages and edit content with easy to use interface
  • A robust content management system built in
  • (Screenshot: Sort Vehicle Photos)
  • (Screenshot: Featured Vehicles & Specials)
  • (Screenshot: Vehicle Detail Page - Similar Vehicles)

Add Features to Your Site

With LotSurfer you can easily extend your dealership site with available free plug-ins, the drag-and-drop user interface makes it easy and quick. Premium and Ultimate subscriptions include a sandbox site that allows you to try out plug-ins, designs and third-party tools without impacting your production website.

  • Choose from a growing selection of included plug-in's
  • User friendly drag n drop plug-in management
  • Install custom built plug-in's (Ultimate Subscription)
(Screenshot: Drag-and-drop New Features Onto Your Site)

Inbound Marketing & SEO

LotSurfer includes all the features you need to optimize your website and even comes with Google Analytics built in. We pre-configure all standard SEO features for you and provide a step by step tutorial to guide you through setting up the advanced features you need to get the best ranking possible. Key SEO features include:

  • Search Engine Friendly & fully customizable URLs
  • Customizable page title, header, description & keywords
  • Generate XML site maps for Google, Yahoo and Bing
  • Easily integrate additional 3rd-party analytic providers

Integrate Third-Party Vendors

Integrating popular third-party vendors with LotSurfer is easy; we even provide instructions on how to integrate several popular services. If you need help with a specific vendor just let us know, we will be glad to lend a hand. Integrate third-party services like:

  • Site analytics, heatmaps & clickmaps
  • A/B, multivariate & split testing
  • Vehicle history, appraisal & credit applications
  • Live site chat, call tracking, bookmarking & social media

Real-time Inventory Updates

Real-time automated inventory updates make maintaining your online inventory a breeze. LotSurfer allows you to import inventory updates from both XML feeds and CSV files. The import feature allows you to:

  • Add, remove or update vehicle data
  • Import CSV files from Dropbox, FTP or HTTP folders
  • Apply filters to limit import to specific vehicles
(Screenshot: Import Inventory Form)

Built for Mobile

LotSurfer incorporates Bootstrap, the incredibly popular "Mobile First" front-end framework. Customers that visit your site from a smartphone or tablet are presented with a responsive, mobile friendly version of your website.

  • Access a large community of Bootstrap designers
  • Hundreds of well supported Bootstrap themes
  • Well documented framework that incorporates recognized web standards

Customize Design & Layout

LotSurfer has a site design engine built in, just select a page navigation template and site design from the LotSurfer professional design library. More technical users can easily add and edit HTML, CSS and JavaScript. The easy to use admin interface allows you to:

  • Change fonts, colors, page layouts and more
  • Access a growing library of page and site examples
  • Upload your logo, banners, images, photos and video
  • Customize Vehicle detail page layout, design and content

Hosted In The Cloud

With LotSurfer you can enjoy the confidence of knowing that your dealership website was built and runs on Microsoft® software. Your dealership site will be up and running within minutes of sign up and because it’s hosted in the cloud you’ll never need to worry about software and hardware updates, we take care of that for you.

  • 99.94% uptime
  • Unlimited bandwidth
  • Use your own domain name
  • Site monitoring and notification

Test drive all LotSurfer's features!

Request A Beta Invite